Building Authority on LinkedIn
A Live Virtual WORKSHOP with Matthew Byrd
If you have real expertise but feel like people don't know you exist yet, this is the masterclass I wish someone had given me ten years ago. In this live virtual 2-hour workshop, I'm going to unpack the real story of how I used LinkedIn to build authority in a niche industry, grow a global network, and create consistent inbound from firms and opportunities I never had to chase. I'll walk you through the honest timeline, what it looked like before anything was working, what shifted, what compounded over time, and the specific steps that made the biggest difference along the way. We'll also dig into the practical side together, the things anyone can start doing right now to build their presence, find their lane, and show up in a way that actually earns trust and attracts opportunity. You'll leave with clarity, a starting point, and a 30-day focus you can act on immediately. If you're ready to stop being the best-kept secret in your space, this is where you start. This will help you take the steps toward becoming an authority in your niche.
WORKSHOP DETAILS:
2 HOUR - LIVE VIRTUAL (Calendar invite to be sent after sign up)
DATE: Thursday, April 23rd
TIME: 11:00am MST (10:00am PST / 1:00pm EST)
(All registrants will get access to the recording and an emailed copy of the downloadable PDF)
A 2-hour live virtual masterclass with Matthew Byrd, Founder of Reality Capture Network. Matthew will break down how he used LinkedIn to build authority in a niche industry, grow a global network, and generate consistent inbound opportunities, and walks through the specific steps anyone can take to do the same. Includes open Q&A with all live attendees, and a LinkedIn Authority Cheat Sheet PDF delivered to your inbox after the session. Replay included with every registration.
Building Authority on LinkedIn
A Live Virtual WORKSHOP with Matthew Byrd
Why am I putting this on?
You're good at what you do. Really good! But outside your immediate circle, almost nobody knows who you are?
That's not a talent problem. It's a visibility problem. And I know exactly what that feels like because I lived it. Most people feel this way, and it’s normal.
I started my career as a field tech with no degree, and later “somehow” built a seven-figure reality capture and survey firm from the ground up before being acquired, and then shifted focus to build Reality Capture Network into a global brand. I host R-CON, our annual conference in Boise Idaho of all places, yet draws close to 1,000 attendees from over 20 countries and nearly every state of the US. I get inbound contact from firms around the world on a regular basis.
None of that happened because of a massive budget, a PR firm, or a viral moment. I’ve never had a team of business development or sales teams behind our growth…
It happened because I got intentional about networking, LinkedIn, showing up consistently through content, sharing what I knew, did my best to add value to others, and let it compound over time alongside the real in-person relationships I was building.
In this 2-hour live virtual masterclass, I'm pulling back the curtain on exactly what I did, why it worked, and what you can start doing this week to build your own authority, grow your network, and create inbound opportunities.
This is not a course just about LinkedIn. This is a case study from my journey, sharing what worked, and the steps I used to build something with it. I'm going to show you behind the scenes and share the honest process, the tips and tricks I’ve experienced along the way.
THE FORMAT OF THIS VIRTUAL EVENT?
This is a live, interactive masterclass. No moderators. No other speakers. It’s not just a lecture. Not a formal slide deck full of fake frameworks you'll never use. Just me spending time with you guys, and I'll walk you through my real story, the ins and outs, and help you apply what you're learning to your own situation in real time. Live Q&A through the entire 2 hours. It’ll feel more like we’re sitting in the same room together having a conversation about what I’ve learned and how you can use it, rather than me just talking at you.
WHAT YOU WALK AWAY WITH
Clarity on what authority actually means and how it compounds over time
An honest breakdown of what LinkedIn did for my business, and how it can apply to you
A clear understanding of the four content types that build the most credibility and trust
Practical profile tips you can act on the same day
Engagement habits that take 10 to 15 minutes a day
Your own 30-day focus identified before you leave the call
My “LinkedIn Authority Cheat Sheet” PDF delivered to your inbox after the session, including tips, tactics, questions to guide your thinking, and a starting point checklist you can act on immediately.
Access to the full replay if you cannot attend live or want to revisit anything.
WHY YOU SHOULD JOIN?
Most LinkedIn advice comes from people who built an audience by teaching people how to build an audience. That is not what this is.
I built my authority by becoming genuinely known in a real industry, by showing up consistently, sharing what I knew, building multiple businesses, and letting the network do what networks do when you give them something real to work with. I was not trying to be an influencer. I was trying to build a business and reach the right people. LinkedIn turned out to be the most powerful tool I had for doing exactly that.
The principles that made it work for me are not specific to my industry. They work anywhere that expertise matters and relationships drive opportunity. Which is most industries.
If you have been meaning to get serious about LinkedIn but never had a clear starting point, this is it. If you have been posting inconsistently and wondering why nothing is happening, we can discuss what's missing. If you are a founder, consultant, or honestly any level of career professional who wants the right people to find you instead of the other way around, I genuinely believe these two hours could change your future.
I've been where you are. I know what it costs to be an invisible expert. To wish people were offering me opportunities, projects, career shifts, or any other benefit that comes from being well known for what you do. And I found my way out of it without shortcuts. I want to show you how.
WORKSHOP DETAILS:
2 HOUR - LIVE VIRTUAL (Calendar invite to be sent after sign up)
DATE: Thursday, April 23rd
TIME: 11:00am MST (10:00am PST / 1:00pm EST)
Can't make it live, but want the content? Register anyway. Yes live is the best option for live discussions, but all registrations will get access to the full replay and the LinkedIn Authority Cheat Sheet downloadable will be delivered to your inbox within 24 hours of the live session.
Questions? Email info@realitycapturenetwork.com or send me a message on LinkedIn!
Can’t wait to see you there!
~Matthew
A 2-hour live virtual masterclass with Matthew Byrd, Founder of Reality Capture Network. Matthew will break down how he used LinkedIn to build authority in a niche industry, grow a global network, and generate consistent inbound opportunities, and walks through the specific steps anyone can take to do the same. Includes open Q&A with all live attendees, and a LinkedIn Authority Cheat Sheet PDF delivered to your inbox after the session. Replay included with every registration.